esg sports marketing
Driving Pickleball Trends vs ESG Football Sponsorships
Pickleball’s rapid growth is directly driving the rise of ESG-focused sponsorships in women’s soccer, as brands seek measurable sustainability outcomes tied to youth-centric sport experiences. Pickleball Trends Fuel ESG Sponsorship Shifts According to the 2025 Global Sports Sponsorship Report, 48% of new partnering contracts now include explicit ESG